Ultimate Innovator and Pan-generational Technology Leader

ADATA Launches New Products at Computex 2023 to Evoke Sustainability and Innovation

ADATA, the world's leading memory module and flash memory brand, in association with its subsidiary gaming performance brand, XPG, will take part in the world's largest computer trade show in Taipei from May 30 to June 2, 2023- Computex Taipei. As an industry leader, ADATA continues to implement the company’s brand philosophy of "Innovating the Future" through its businesses. In addition to providing new technological products and solutions, ADATA is also committed to promoting the sustainable development of corporations in order to lead the future.

To realize this year’s theme of "The Xtreme Future Leader – Infinite Innovation," ADATA has leveraged emerging technologies to launch new products that are sustainable and extraordinarily innovative including the most powerful Gen5 SSD, industry-leading CXL (Compute Express Link) memory module, CAMM (Compression Attached Memory Module), XPG titanium power supply (XPG FUSION 1600W), and professional industrial solutions. Be sure to visit Computex to experience a full range of new products! 

ADATA Chairman Simon Chen stated: "The pandemic had changed people's lifestyles but our determination to continue using "technology" to inject change into smart living has never changed. ADATA implements ESG and looks forward to expanding on the idea of sustainability through its products. On May 30th, whether you are online or offline, you are welcome to experience stunning innovation brought to you by a full series of new ADATA products.”

ADATA unleashes patented unequalled SSD cooling while leading in DDR5 applications

The most powerful Gen5 SSD built with patented heat dissipating technology! ADATA is focusing its attention on heat dissipation solutions that meet next-gen specifications and has launched Project NeonStorm and ADATA LEGEND 970, two Gen5 SSDs that feature patented heat dissipation design. Project NeonStorm is a perfect combination of aluminum alloy, water cooling, and dual fans, that generate unbelievable cooling. LEGEND 970 improves heat dissipation efficiency through the adoption of extruded aluminum fins and large-size fans. Both Project NeonStorm and LEGEND 970 utilize the PCIe Gen5 x4 transmission interface with sequential read and write speeds of 14,000/12,000MB/s and 10,000/10,000MB/s, respectively, and support the latest Intel and AMD platforms. The SE920 external SSD won the 2022 Red Dot Design Award for its patented heat dissipation technology featuring an exclusive extendable case and micro-fan. It is equipped with a next-generation USB4 transmission interface that can provide read speeds of up to 3,800MB per second.

With the rapid development of artificial intelligence and machine learning, more efficient storage has become an important trend in industrial applications. ADATA leads the industry with the launch of the CXL (Compute Express Link) memory module which assists servers in expanding memory capacity up to 16TB, improves the hardware limitations of AI and HPC, and optimizes costs. CAMM (Compression Attached Memory Module) is a next-generation memory standard. This system memory module device is 57% thinner than traditional SO-DIMM which effectively reduces power consumption and improves heat dissipation. It is suitable for notebooks and small industrial computers. DDR5 8400 MR-DIMM is a dual in-line memory module with the latest generation data buffer, doubling data transmission capacity and accelerating overall memory module operating efficiency.

Protecting the earth starts from memory

In order to promote environmental protection and sustainable operation, ADATA launched the HC300 ECO thin external HDD and UC310 ECO swivel flash drive, both of which use majority PCR (Post-Consumer Recycled) materials. The HC300 ECO manufacturing process effectively reduces carbon dioxide emissions associated with production by 48%. Products in the ECO series are all locally sourced and manufactured in an effort to further reduce their carbon footprints. The ECO series adopts packaging that has obtained FSC (Forest Stewardship Council) certification and is made from environmentally friendly materials, inside and out. ECO is ADATA's green storage concept product line that puts ESG into practice.

This year, ADATA continues espousing the spirit of "Build to Create" to devise more comprehensive solutions for content creators. The ACE memory series won the 2022 Japan GOOD DESIGN Award, based on a design concept of simple concentric circles, featuring a high-quality aluminum gray heat sink and fantastic nano-printing with unique coating technology. The LEGEND 960 MAX also won the 2022 Japan GOOD DESIGN Award. It utilizes a PCIe Gen4 transmission interface with read and write speeds of up to 7,400/6,800MB/s, is available in a high capacity 4TB format, and can expand PS5 system storage. In addition, each product line boasts new products that are considered top-of-the-line in the industry. In addition to a SD 7.0 Express memory card that won the 2023 Best Choice Award, a SD 7.1 microSD Express and SD 8.0 Express memory card with read and write speeds up to 1,600/1,300MB/s were also launched. The UE800 Type-C flash drive offers a read and write speed of 1,000MB/s, making it the fastest flash memory drive in the industry.

Experience Ultimate XPG performance, Zeus leads the future of smart workstations

XPG will display a full range of new XTREME performance products, demonstrating XPG's commitment to and investment in gamers. XPG’s most notable new product is the XPG FUSION 1600W titanium power supply, jointly developed by XPG and Delta Electronics. This PSU has a patented planar transformer and GaN solution, includes two 12VHPWR (12+4) connectors, supports full-digital control via XPG PRIME software, and provides customizable data monitoring. Additionally, XPG will exhibit a full range of Intel ATX 3.0-compliant power products: CYBERCORE II, CORE REACTOR II, and KYBER.

XPG has also announced Project Zeus. To meet the needs of next-generation smart AI workstations, XPG has partnered exclusively with Cybenetics to create one of the most powerful consumer-level systems ever built. Project Zeus is an open workstation with top-of-the-line ATX specifications. Powered by XPG FUSION, the best ATX3.0 digital power supply on the market today, Project Zeus will be able to run up to four RTX4090 graphics cards simultaneously, to meet advanced AI development and performance needs. Real-time performance was analyzed through a Powenetics ATX board, in cooperation with Cybenetics. To experience the true meaning of Xtreme Performance Gear, start with Project Zeus!

XPG will showcase its new BATTLECRUISER II SUPER MID-TOWER gaming chassis, featuring four glass panels which allows visitors to clearly see its high-performance interior and beautiful design. Following the best-selling VALOR AIR, XPG has also launched the VALOR MESH gaming chassis. It doesn’t stop with components though. New systems will be on display as well. XPG recently launched both INTEL and AMD series laptops. For INTEL users, the XPG Xenia 15G comes equipped with a 13th generation Intel Core i7-13700H processor and NVIDIA GeForce RTX 4070 laptop GPU. Meanwhile, the XPG Xenia 16P comes equipped with an AMD Ryzen 9 7940HS processor and AMD Radeon RX 7600M XT graphics card. There has never been a better time to upgrade your gaming experience.

XPG set up a special themed area for its brand ambassador, Mera. In this section, you can experience a full range of living coral colored designs and a complete set of Mera themed gaming peripherals. Mera is also featured on a number of cross-industry products where she demonstrates her unique style and charm. During the exhibition, come experience XPG’s latest products and try XPG’s newest e-sports chewing gum in blue grape flavor; and MERA’s latest crossover product, CITY NO.1 chocolate sticks.

Industrial-grade embedded storage expert and highly lauded in hardware and software integration

ADATA Industrial is deeply immersed in the industrial application market and possesses a professional and independent firmware research and development team which is committed to developing firmware that supports the latest specifications while being highly customizable. At Computex, ADATA Industrial will exhibit a variety of embedded storage products with exclusive technology and firmware that fully upgrade durability, security, reliability, and robustness, and meet the requirements of various vertical applications. ADATA Industrial’s A⁺ SLC technology has pushed the P/E Cycles of 3D flash memory products to 100K and the company is the first to introduce a variety of industrial-grade SSDs and CFast memory cards to provide economical solutions with longer lifespans for various industrial applications. In terms of data security, ADATA Industrial products support AES 256-bit data encryption technology, conform to TCG OPAL specifications, and resist network attacks while increasing security. In terms of reliability, a LDPC ECC error correction mechanism is provided which can automatically detect and correct errors to ensure the fidelity of data transmission. In addition, ADATA Industrial products also feature wide temperature resistance (-40°C to 85°C) and anti-sulfuration protection for harsh environments to increase ruggedness.

Online Exhibition Website "Towards Infinity:" Comment for Lucky Draw Event

ADATA will simultaneously launch its COMPUTEX Digital online exhibition starting from May 30, providing global consumers with the opportunity to experience ADATA’s innovative products regardless of time zone and region restrictions. In addition, ADATA has launched a "Towards Infinity" comment for lucky draw event. If you leave your thoughts regarding a product on the event website, you will have an opportunity to win the latest eco-friendly HC300 ECO external HDD, extremely high-performance CASTER RGB DDR5 gaming memory, or high-speed SE900G external SSD. ADTA continues to create infinite innovative energy! For details, please visit us at: https://event.adata.com/computex2023/tw

【ADATA Computex 2023 Booth Information】

Location: Taipei Nangang Exhibition Center Hall 1, 4th floor

Booth Number: L0810 

Exhibition Dates: May 30-June 2, 09:30~17:30 

【ADATA Computex Digital 2023 Information】

Event Duration: May 30-June 14

Event Website: https://event.adata.com/computex2023/en