You’ve already heard the tales, you already know MyPhone as a brand – the smartphone company that provides affordable smartphones for the Filipino people, offerings products that are in reach for the masses. The company’s established name has been a household name in the Philippines, and it has been the case since it first brought forth its first mobile device. Now, MyPhone wants to change the face of the game as it transcends boundaries by transforming itself from a phone company into a multimedia company for the people.

You’ve already heard the tales, you already know MyPhone as
a brand – the smartphone company that provides affordable smartphones for the Filipino
people, offerings products that are in reach for the masses. The company’s
established name has been a household name in the Philippines, and it has been
the case since it first brought forth its first mobile device. Now, MyPhone
wants to change the face of the game as it transcends boundaries by
transforming itself from a phone company into a multimedia company for the people.

The company made its big announcement during “Transcendence:
Rising beyond limits” to introduce how it will revolutionize the landscape by
offering its units as platforms for information, multimedia content, and ads
that are relevant to the users.
MyPhone is bringing its
newest software and innovations into its handsets, thereby offering a platform
that distributes contents as well. Not only that, but providing services that
will contribute to the live of the Filipinos is in the cards as well.
MyPhone initiates its
plan by integrating Digital TV features into the smartphones it offers. Through
this, MyPhone becomes an equalizer to the market that offers the most relevant
content straight to smartphones. It’s not only limited to more free-to-air
channels, but everyone will also be able to enjoy free contents such as
e-magazines, newsletters, audio streams, images, video clips, and a whole lot
more.

Hardware and
HEARTWARE
MyPhone also looks to
introduce other apps included in its smartphones that are designed to
accommodate to the very lives of every Filipino. With local bargain hunters
looking for the best deals, the company’s My CrazySale app is set to bring a
list of discounted products from food, home essentials, branded clothes,
airline tickets, you name it.
Even classifieds become
part of the deal, allowing every jobseekers to get the work that fits their
bill through the MyTrabaho app. MyRarities, a C2C business model application,
will let users buy and sell their items as well.
Furthermore, embedded
in the latest MyPhone handsets is ABS-CBN’s NoInk app that can offer the
hottest multimedia articles and features regarding content the people love from
pop culture to celebrity lifestyle.
AGILA Rewards

MyPhone seeks to reward
the people further through its AGILA app, its first ever lockscreen with
advertising content that allows brands and businesses to setup their own ads
while at the same time offers big rewards to its users as prizes.
MyPhone’s AGILA app
looks to change the way businesses communicate with their target market, giving
them relevant content every time they unlock their handsets. Users can win
prizes from their favorite brands when they view ads or play the games that
come with the ads.
There will be three
different raffles: daily, weekly, and the grand raffle where users can win
watches, MyPhone units, and up to 2 million pesos in cash. To join, just simply
download the AGILA app to your phone, register via Facebook, and start
interacting with the ads that appear on your phone’s lock screen. Swiping an ad
to the right will skip the ad and give the user 1 raffle entry. Swiping the ad
to the left will let the user view the details of the ad, play a game, and view
news and alerts, which gives the user 5 raffle entries. If users share an
advertisement on their social media accounts, they will earn 20 raffle entries.
The more entries you have, the more chances of winning.
Collaboration
MyPhone plans to continuously build its partnership with different brands,
local and global in creating hardware and contents. For software designers,
hardware, and software developers around the world, MyPhone seeks to further
improve its products. Among MyPhone’s
hardware partners are Mediatek, Spreadtrum, Socionext, FCI, RaonTech, Super D,
Samsung, and Sony, among others. Supporting their software on the other hand
are MyCH Tech, Creative Hot House, SMART, and ABS-CBN.
MyPhone also looks to
continue the success of its Android One device, UNO, by introducing a lineup
that’s Google Certified. Collaborating with the Android provider will benefit
its users with more optimized device performance – a more seamless hardware and
software integration.
All these contents and
services can be accessed soon in all of the MyPhone android devices. For the
last hooray for 2016, MyPhone will be releasing 16 new affordable android
models that are all priced below Php 5, 000.
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